Content Creators Retaliate Against New Youtube Rules With #Youtubeisoverparty
YouTube is now enforcing new rules about which videos it can allow to be monetized and which cannot. This kind of differentiation is based on the content these videos contain. In fact, they are taking it very seriously. This is evident by the fact that YouTube soon started taking action once they had announced these new rules.
The list of “content that is considered inappropriate for advertising” includes:
- Sexually suggestive content, including partial nudity and sexual humor
- Violence, including display of serious injury and events related to violent extremism
- Inappropriate language, including harassment, profanity and vulgar language
- Promotion of drugs and regulated substances, including selling, use and abuse of such items
- Controversial or sensitive subjects and events, including subjects related to war, political conflicts, natural disasters and tragedies, even if graphic imagery is not shown
The rules go on to state that YouTube “reserves the right to not monetize a video, as well as suspend monetization features on channels that repeatedly submit videos violating our policies.”
Subject Matter of Inappropriate Videos
The kind of videos that YouTube considers inappropriate for advertising includes the ones that have some kind of sexual overtone. This can include complete or partial nudity, sexually suggestive content, sexual humor or even sexually suggestive content.
Next are the ones that contain violence. This would include actual acts of violence or even a show of the aftermath of violence. It would include events leading to violence or display of serious injury that can be a result of extreme violence.
The use of inappropriate language has also made its way to the list of exclusion by YouTube. This would include any kind of harassment or profanity in the language being used in these videos. In addition, videos containing vulgar language are not being allowed by YouTube for advertising purposes. Famous youtubers have launched lawsuits against other content creators due to bullying, intimidation, harassment or defamation of character. It’s not a far stretch to assume Youtube’s stricter rules are meant to deter content creators from posting negative defamatory content.
The popular social media platform is also taking a stance against the promotion of drugs or such regulated substances in any way. This would include selling, using or the abuse of such items being depicted in videos.
YouTube is not allowing monetization of videos that are dealing with controversies or any kind of sensitive subjects. These may refer to war or political conflicts in any part of the world. Any kind of sensitization of natural disasters or tragedies is also not allowed. Even a graphic representation of such subjects will not be allowed for advertising through YouTube videos. In light of recent Facebook Live video postings of police shootings, YouTube is taking a preventive stance against content that shows such politically motivated violence.
The new rules not allowing the monetization of a video, also give YouTube the right to suspend channels that are repeatedly submit videos violating their policies.
Concerns by Content Creators
— Team YouTube (@TeamYouTube) September 1, 2016
Content creators like long-time famous YouTuber Philip DeFranco expressed grave concerns with the new rules calling it “censorship”. YouTube was one of the only platforms where creators could say and show just about anything. With over 12 videos demonetized in the past year, DeFranco has lost a lot of ad revenue which affects his livelihood. The channel has over 4.5 million subscribers which DeFranco built with great reporting on current events.
Many of these rules seem to be unfair DeFranco and other YouTubers. The wide variety of categories prohibits many of what content creators currently post. So they are definitely not happy with the new rules enforcement. In order to understand their concern, it is important to look at a few instances which can be considered to be unjustified to the creators of these videos. One creator was upset after monetization was removed from his video that was talking about his depression and how he battled it out. In the same tone, another person was discussing various skin products being used by her in order to overcome acne. With these videos being on the hit list by YouTube, content creators have good reason to be concerned!
In case you are active on other social media sites such as Twitter, you will realize that the list of the kind of videos being hit with this kind of monetization removal is growing. No one knows where the line is or when YouTube will stop censoring videos. So content creators are left wondering what will work and what will not. This also means that YouTube creators have to learn to adjust to these new boundaries in order to know what is now allowed and what is not, and can even lead to them earning a penalty. Actually, YouTube is quite vague at the moment and hence content creators need to adjust to this fact too along with the ambiguity of not knowing if their new video meets the new standards.
In addition, the Team YouTube has also said that presently this is not a policy change. They are just displaying this as a better notification system. This will allow the users to appeal better in case of any removal of their videos. Hence they have just given a guideline system here. This will allow the content creators a broad framework within which to design and present their videos. They are also well aware that it will be a kind of restriction on the users as they would have to limit their creativity accordingly. But YouTube feels that such restrictions are highly important as per their responsibility to both viewers and advertisers being a highly popular social media channel!
Moving forward, what can content creators do to not lose out on monetization? YouTube is not removing the video just not allowing creators to gain ad revenue which impacts the bottom line. Get sponsorship, many famous YouTubers have managers that assist them in getting endorsement deals. So even if YouTube does not pay creators, sponsors still do despite the new rules. Accept donations, whether channels have millions of subscribers or not, they can accept public donations. There is no limit to this and fans usually support their favorite YouTubers.
Advertiser deals, much like endorsement deals, YouTubers can work with specific advertisement companies bypassing those advertisers that have problems with inflammatory content. Work with a YouTube consultant, nothing like knowing what’s coming before it actually happens. Calling up a YouTube consultant and finding out if your video fits new guidelines can prevent demonetization from actually happening.
Any type of deal and even the amount of donations a YouTuber receives depends on their fanbase on YouTube. So regardless of changes taking place, never stop gaining YouTube subscribers. Check out video promotion packages on FameViews as you can increase subscribers on any platform not just YouTube. Drama channels may have changed YouTube but that does not mean subscribers no longer count! Keep promoting and keep growing.