Justin Bieber versus Selena Gomez and Beliebers
Justin Bieber ignored the unspoken golden rule all entertainers go by and that is, don’t push your fans away. Fans understand that celebrities do have private lives but when a celebrity publicly picks a new flame over their fans then they may just lose their fanbase. Why is this important? Losing fans means losing dollars and tons of endorsement deals. Don’t be surprised if Justin does way more collaborations with stars people do like since an unofficial poll showed over 75% of followers don’t like Justin. Bieber picked new flame Sofia Richie over his Bielebers and #RIPBielibers soon started trending. To add insult to injury, ex-flame Selena Gomez chimed in and soon #SelenEndedJustinParty took over twitter and shut down the internet with over 1 Million tweets.
Bieber posting 6 pictures of his new flame was not the problem but Sophia’s behavior in a few of the posts was. Richie placing her trigger fingers to his temple in a few shots alarmed many Beliebers who reacted negatively towards Lionel’s daughter. Should things go south and Sophia does “pull the trigger”, Bieber wouldn’t be the first Hollywood Star to be blasted by another celebrity. So choosing a weekend fling over “Tru Beliebers” caused a fandom meltdown like never seen before. Justin’s reaction to all this was to permanently delete his Instagram (IG) account of over 77 Million followers. Talk about losing fans in no time flat! Ironically, his twitter account of 86 Million is alive and well. So why not delete twitter too? Well, Sophia has no twitter account so she can’t see the irate tweets sent her way and so most of the negativity was on IG and since the model has disabled comments, well she’s oblivious to the hate.
In a now famous post that sparked a war with fans, Bieber writes: “I’m gonna make my Instagram private if you guys don’t stop the hate this is getting out of hand.” Bieber then writes “if you guys are really fans you wouldn’t be so mean to people that I like.”
Selena who empathized with Beliebers replied with: “if you can’t handle all the hate mail, then stop posting all these pictures of your girlfriend. After all, these are special moments and these should be shared between you two only. You should not get angry with his fans as they you.”
The “Kill Em With Kindness” songstress did not stop there. Selena later on posted a collage of a number of pictures. The pictures all show Selena interacting with fans at various events. She added that her fans we’re her life and she wouldn’t be where she is without them. Indeed, fans matter most and ignoring this golden rule can cost Bieber dearly in the future. Selena finished her post with a heartfelt thank you to fans letting them know she loves them dearly.
Justin did not appreciate Selena budding in and replied with: “it’s funny to see people that used me for attention and still try to point the finger this way. Sad. All Love”. Well Selena’s comeback game is strong posting: “Funny how the ones that cheated multiple times, are pointing the finger at the ones that we’re forgiving and supportive, no wonder fans are mad. Sad. All love.” Justin one upped Selena with “you forgot about Zayne”. Ouch! Not too sure if these two are totally over but the heated exchange led to Justin just deactivating his account. Beliebers we’re left stranded without their leader but other fandoms stepped up to adopt them. In fact, other entertainers are dying to have some Beliebers! So it may just be Justin’s loss even if he truly is happy with Sophia. But as they say “you can’t put a price tag on happiness”.
Beliebers doubt Sophia is Justin’s true love taking bets on how long they will last. Based on Justin’s track record it’s not hard to see why. Over the past year, Justin’s been in a new relationship almost weekly. So for now it’s all about Sofia. However, earlier this month, Justin made headlines with quite a different model named Sahara Ray. Both we’re seen skinny dipping while on vacation in Hawaii.
Since Justin is so popular, any romantic link-ups are always in the news. Between claims that he’s still in love with Selena and pictures of nude models every week, fans can only speculate and may post negative comments if they are skeptical of some new flame. Reprimanding fans without heeding to their warnings may come across as insensitive and callous. Earlier this month, Bieber was seen throwing away gifts fans gave him and since he no longer poses with Beliebers for pictures, then many are feeling “left out in the cold”.
This is a tricky situation since he wants to protect his new girlfriend from online bullies but also be there for his Day 1 Beliebers. Justin is very popular and maybe does not need his fans a great deal. However, getting too much bad press can hurt sales and lead to an artist becoming irrelevant. Back to back stories of Bieber’s antics may lead to poor sales for his new clothing venture with Forever 21. Then again, his new singles “Love More” and “Cold Water” are doing really well so maybe Justin just outgrew his Bielebers. It’s hard to imagine a Star giving up such a large fandom but in Justin’s case it did happen. Not sure another artist would give up on 77 Million followers which made him the 4th or 5th most followed person on Instagram. In the name of love, it’s possible that anything can happen.